When you build a brand, a very important aspect is to understand what will define it. These are words that define us.
Category: Marketing
Marketing Branding Meeting
Today we had a campaign marketing meeting with our great advertising and marketing team. The timeline for developing a brand, tag lines and design come months and months in advance of the hotel opening. An important aspect of the marketing and branding is that it matches the feel of the guest experience and the hotel design internally. Creating a brand that is layered across all aspects and flows well together is key to keeping your brand on the guests minds.
We discussed many topics today from our marketing ad campaign coming up to simple key packet designs for the front desk. The designs and ads we have in development are awesome and I cannot wait to show you, but not yet. Stay tuned to see them released later this year.
Get Ready To Build A Hotel
We are excited to start showing you how our team is constructing the first hotel in the Godfrey Brand. This will be a great experience that not a lot of people get to see and you will have inside look at the in/outs of building a hotel. We will be posting updates on the construction, inside looks as the property concept progress and even a behind the scenes glimpses with the opening team members.
The blog will be updated frequently with new information, inspiration shots and what you as a guest can expect from the new luxury hotel in the River North Neighborhood in downtown Chicago, IL.
Remember keep in touch with us on Facebook as well.
– The Godfrey
Building The Godfrey 