branding – Building The Godfrey

Our Website is Live

We’re pleased to unveil the official website of The Godfrey Hotel Chicago: http://www.godfreyhotelchicago.com.

Our website was designed to give viewers a preview of, what will be, the signature Godfrey experience and help you feel like You’re In Your Element.

Take a virtual tour of our property via our site and you’ll see details on our high-end amenities and the I|O urban roofscape, photos and renderings of the property and much more. We’re thrilled to debut our website – let us know what you think.

Marketing Branding Meeting

Today we had a campaign marketing meeting with our great advertising and marketing team. The timeline for developing a brand, tag lines and design come months and months in advance of the hotel opening. An important aspect of the marketing and branding is that it matches the feel of the guest experience and the hotel design internally. Creating a brand that is layered across all aspects and flows well together is key to keeping your brand on the guests minds.

We discussed many topics today from our marketing ad campaign coming up to simple key packet designs for the front desk. The designs and ads we have in development are awesome and I cannot wait to show you, but not yet. Stay tuned to see them released later this year.